|Photo: William Weinrich|
Is the fashion blogger phenomenon ready for the next step?
I speak from experience, as I have my very own fashion blog. At first I was excited and thought, “Wow I can really do this if I put enough effort and time into it”. However, I came to realize that everyone has a fashion blog nowadays, and not only fashion blogs, but beauty blogs, personal blogs and cooking blogs.
The beauty of the Internet is that anyone can write about whatever they want to, but the question is, “Does anyone really care about what I have to say?” I can assure you that most people don’t care, which is a big problem for up and coming bloggers. It is crucial to point out the few exceptions of fashion bloggers who have found success and make an impact in the fashion world -but what about the rest of us?
My question is what makes us, the unheard population, speak, if no one is listening?
Before fashion bloggers, there were fashion journalists, who focused solely on writing, with maybe a few images for support and evidence. In 2013, the Internet is shuffling with fashion bloggers who attend various fashion shows or events and post their adorable outfits and simple comments for all to read. Times and technology have changed-people prefer to read a short snippet on a fashion show rather than a 20 page spread in a magazine or newspaper..
The reason bloggers are successful is because the brands recognize their potential, and use them to promote their products. Bloggers are given free products, to be posted on the site being worn and used. The good ones do it in a few words because no matter they’ll say they’ll have success regardless, but the majority blab on and on. Me included. Let’s go back to the basics.
What is the best way to communicate? The best way to communicate in the fashion world is through images.
Every campaign advertisement in the world for every brand that has ever existed has always been an exotic image or a questionable scene. Do we ever see words? Do we ever see, “And here the model is wearing a hat because it goes with the red on her shoes?” NO! Because who cares? I will probably wear that hat my way anyway. These pictures let us imagine and be part of this world. There’s no need for an explanation. That makes it all too real and boring... and most of us can’t afford reality.
So why do we “fashion bloggers” talk?
Let’s go to the next step of this phenomenon and become fashion blogger models.
Take a picture of my cute little outfit as I pose provocatively. I can put
on my black tight Zara leggings and nice silk shirt with my Christian Louboutins and stand in the middle of dark alley, posing as a “prostitute”. An ironic and sarcastic image that provokes not only through its message, but also through the look in itself. There is no need for texts-the message is clear.
People these days don't like to read. Do u know how much easier it is to get followers on Instagram than Twitter? Why do people flip through magazines and stop when the SEE something that intrigues them?
With this knowledge, I will become a “fashion blogger” turned fashion blogger model.
Does it matter if I am not pretty or skinny enough? I recognize that most “fashion bloggers” are not experienced or schooled enough to give anyone else fashion advice, but it's very easy to have an impact on someone through images. Actually better if I am a bit chunky, this way I’ll give you more to look at and talk about. Any sort of publicity is good publicity.
It’s as if I can invent my own advertisement campaign. We’ve already stolen attention from journalists, let’s steal the spotlight from models and photographers! That way it will be MY campaign in the pages of Vogue.
And you know what I’m thinking next? A fashion sex tape. I’m pretty sure that’s the most productive way to get attention.
|Photo: William Weinrich|